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We’ve already successfully implemented ARA technology in two areas. AMS and Jet Line—owners of nationwide out-of-home networks—as well as one of the country’s largest drugstore chains, all benefit from ARA’s insights. Here’s who uses ARA and how.
More
A network of digital OOH screens by Jet Line.
ARA provides reliable, quantifiable data on ongoing campaigns. Through its platform, clients can monitor campaign progress in real time, analyze predictions, make adjustments, and generate reports. This is a major shift in how campaigns are managed—and above all, in how we think about the most important aspect of outdoor advertising: the audience.
Michał Ciundziewicki
President of Jet Line
Thanks to ARA technology, Jet Line’s clients can plan their advertising more precisely and manage DOOH budgets more effectively.
Jet Line (jetline.pl) is the owner of the digital screen network called MORE. It’s a network of 310 screens in Poland’s 7 largest cities—the first and largest such organized network of digital advertising screens in the Polish market.
The implementation of ARA technology consisted of two stages. The first involved installing sensors at specific locations, and the second focused on launching the platform that presents and analyzes collected data.
AMS
ARA for Poland’s largest OOH company.
AMS S.A. is the largest outdoor advertising company in Poland. In its investment in digital tools, it integrates ARA technology, using ARA sensors to study the audience within the range of its advertising media.
Retail
ARA for a Drugstore Chain
We examined:
- the reach of the screens
- the visibility of the screens in front of the store
- the duration of interaction with the medium
- visibility among shoppers